Experts Are Smart to Sell Themselves on Professional Sales Resumes

Why does a sales person need a professional resume? A person who has become an expert at selling cars was able to attain this through years of experience. Professional resume writers are the same but what they sell are people. They can identify the approach that works. A sales person would have to rely on trial and error. This experimentation might cost a lucrative account because the wrong technique can be fatal. The professional has an arsenal of proven methods that have been tested as effective.

Resume-Writing Fantasies

Most people who already make a living through selling occasionally do not believe they need the services of a professional resume writer. They are already good at sales so they consider their expertise sufficient to the task. Unfortunately, one type of expertise does not ensure another. For instance, a person great at sales talk might not be as effective when it comes to the written variety of selling. A professional resume writer will definitely do a better simply because it is his or her field of expertise.

There is much "How To" literature on resume writing so how it is supposed to be done is available. Is knowledge gained this way sufficient? The truth is, many people know how to sell but only a few really sell. Knowing what to include in a resume and how to package it or present it does not immediately make what is produced an effective advertisement. Unless one is seriously planning to enter professional resume writing, the time spent developing this skill would have been better spent selling what one already sells best.

What Should a Resume Look Like?

One area that can challenge the sales or marketing experts is proving their contribution to a successful sales initiative. It may be true that they already know how to focus a customer on the benefits one can get instead of going on and on about the features. When it comes to presenting their own value or contribution, they have difficulty quantifying their impact. A professional will be able to do this for their clients, creating a professional sales resume based on input from the client. Moreover, the visual presentation of the resume will be appropriate and contribute to closing the sale.

In today's competitive world, standing out matters. Since people emulate what works, what was once unique rapidly becomes the norm, and at times an obsolete method when newer ways come along. By necessity, professional resume writers keep an eye on these trends. They keep up on the most effective way to make a resume stand out from the rest.
Even expert marketers or great salesmen can benefit from the services of a good professional writer. At the very least, a professional sales resume will free them to pursue their own expertise.

Paul Freiberger is President of Shimmering Resumes, a resume-writing, interview preparation, and career counseling service based in San Mateo, California. Paul is the author of several books and the winner of the Los Angeles Times book award. He offers resume writing services, job interview and job search campaign coaching nationwide. He can be reached at: Paul@shimmeringresumes.com, or, by phone at 877-796-9737. You can see resume and cover letter samples of his work at http://www.shimmeringresumes.com/.

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