1/29/13
10/1/12
Why Writing Online Articles to Recruit People to Your Organization or Business Makes Sense
In the US, our top corporations are busy looking and scanning our society and civilization for the very best possible people to recruit into the organization. It's also a very tough job, as they are being inundated with resumes and inquiries. One of the best ways I've found to recruit the top people is to create online articles discussing topics of interest that those types of folks you are looking for might consider intriguing. This way you can exactly target market the individuals that think like your company needs and therefore, will be a valuable new person for your team. Let's talk about this for second of the might.
Why should you write online articles to recruit people to your organization or business, you ask? It's simple, you see, if you prepare an article correctly you can speak directly to the individual, invite them to think on the topic you brought up, and allow them to offer insight. Perhaps they have ideas, innovations, or are very passionate about the topic. Indeed, these are the exact people you need to propel your organization into the future and ahead of the competition.
Whereas many companies have their recruiters, some of them handsomely paid going through LinkedIn resumes, and trying to recruit people from other companies and organizations for higher pay trying to lure them away, you can simply allow people to come to you, and the cost is minimal. If your article is prepared correctly, and submitted to one of the top online directories for articles you will ensure that those keywords are found by those who are searching that exact topic.
Anyone who is thoroughly interested in a subject will seek it out, even if they are unemployed, or perhaps not even looking for a job, they will do this because it is of interest to them, not because they are being paid. Anyone that is already searching around the Internet for something that they care very much about is someone who will be loyal to the cause, and passionate about that area of the human endeavor. It's worked for me, and I am blown away by just how good it has worked.
In fact, up until now I haven't shared this advice with anyone else, it's always been my little secret. Of course, now the secret is out, and you have this knowledge, my question to you is; what are you going to do about it? Perhaps you will be creating online articles in the future? Indeed I hope you will please consider all this and think on it.
Lance Winslow has launched a new provocative series of eBooks on Writing Concepts. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank; http://www.worldthinktank.net/
8/14/12
Why Writing Online Articles to Recruit People to Your Organization or Business Makes Sense
In the US, our top corporations are busy looking and scanning our society and civilization for the very best possible people to recruit into the organization. It's also a very tough job, as they are being inundated with resumes and inquiries. One of the best ways I've found to recruit the top people is to create online articles discussing topics of interest that those types of folks you are looking for might consider intriguing. This way you can exactly target market the individuals that think like your company needs and therefore, will be a valuable new person for your team. Let's talk about this for second of the might.
Why should you write online articles to recruit people to your organization or business, you ask? It's simple, you see, if you prepare an article correctly you can speak directly to the individual, invite them to think on the topic you brought up, and allow them to offer insight. Perhaps they have ideas, innovations, or are very passionate about the topic. Indeed, these are the exact people you need to propel your organization into the future and ahead of the competition.
Whereas many companies have their recruiters, some of them handsomely paid going through LinkedIn resumes, and trying to recruit people from other companies and organizations for higher pay trying to lure them away, you can simply allow people to come to you, and the cost is minimal. If your article is prepared correctly, and submitted to one of the top online directories for articles you will ensure that those keywords are found by those who are searching that exact topic.
Anyone who is thoroughly interested in a subject will seek it out, even if they are unemployed, or perhaps not even looking for a job, they will do this because it is of interest to them, not because they are being paid. Anyone that is already searching around the Internet for something that they care very much about is someone who will be loyal to the cause, and passionate about that area of the human endeavor. It's worked for me, and I am blown away by just how good it has worked.
In fact, up until now I haven't shared this advice with anyone else, it's always been my little secret. Of course, now the secret is out, and you have this knowledge, my question to you is; what are you going to do about it? Perhaps you will be creating online articles in the future? Indeed I hope you will please consider all this and think on it.
Lance Winslow has launched a new provocative series of eBooks on Writing Concepts. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank; http://www.worldthinktank.net/
8/10/12
Why Writing Online Articles to Recruit People to Your Organization or Business Makes Sense
In the US, our top corporations are busy looking and scanning our society and civilization for the very best possible people to recruit into the organization. It's also a very tough job, as they are being inundated with resumes and inquiries. One of the best ways I've found to recruit the top people is to create online articles discussing topics of interest that those types of folks you are looking for might consider intriguing. This way you can exactly target market the individuals that think like your company needs and therefore, will be a valuable new person for your team. Let's talk about this for second of the might.
Why should you write online articles to recruit people to your organization or business, you ask? It's simple, you see, if you prepare an article correctly you can speak directly to the individual, invite them to think on the topic you brought up, and allow them to offer insight. Perhaps they have ideas, innovations, or are very passionate about the topic. Indeed, these are the exact people you need to propel your organization into the future and ahead of the competition.
Whereas many companies have their recruiters, some of them handsomely paid going through LinkedIn resumes, and trying to recruit people from other companies and organizations for higher pay trying to lure them away, you can simply allow people to come to you, and the cost is minimal. If your article is prepared correctly, and submitted to one of the top online directories for articles you will ensure that those keywords are found by those who are searching that exact topic.
Anyone who is thoroughly interested in a subject will seek it out, even if they are unemployed, or perhaps not even looking for a job, they will do this because it is of interest to them, not because they are being paid. Anyone that is already searching around the Internet for something that they care very much about is someone who will be loyal to the cause, and passionate about that area of the human endeavor. It's worked for me, and I am blown away by just how good it has worked.
In fact, up until now I haven't shared this advice with anyone else, it's always been my little secret. Of course, now the secret is out, and you have this knowledge, my question to you is; what are you going to do about it? Perhaps you will be creating online articles in the future? Indeed I hope you will please consider all this and think on it.
Lance Winslow has launched a new provocative series of eBooks on Writing Concepts. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank; http://www.worldthinktank.net/
9/3/11
What REALLY Makes a Great Cover Letter?
I work in a job center and provide counselling for people who are looking for a job. Because of this, I am always interested in anything that can help job seekers improve their odds of getting a job. I read many articles on how to write your cover letter.
I see the same advice repeated over and over:
1. Address the hiring manager by name, i.e. do not use a generic salutation.
2. Make it short, neat, and sweet
3. Make sure there's lots of white space
4. Repeat the keywords in the job description
5. Specifically list the benefits you can bring to the company
While I agree with these often repeated pieces of advice, even when my clients do these things perfectly, they often get passed over for by companies and candidates who are obviously less qualified end up getting the job.
Here's why.
Their cover letter, while following the conventional wisdom of what makes it good, does NOT catch the attention of the hiring manager.
The conventional wisdom was developed at a time when the job market was not so competitive. It was developed at a time when hiring managers actually had the time to review each and every resume in full. However, these days every job opening gets so many applications that the hiring manager has to find a way to very quickly narrow the field. From talking with many hiring managers I have determined that this is most often done by quickly reading through all the cover letters. The applications containing the cover letters that catch the attention of the hiring manager get set aside for more review. However, those that don't get rejected BEFORE the hiring manager or anyone else at the company has a chance to even see the resume.
I know this may not sound fair and it is certainly an imperfect system but the good news is that there is an easy way to get around this problem and DRAMATICALLY improve your odds of getting a job.
What you need to do, while still following the 5 conventional "rules" above, is make your letter REALLY UNIQUE so that it stands out from the rest. You need to get inside the head of a hiring manager sitting at their desk quickly scanning through the cover letters of a big pile of job applications. Ask yourself - what is going to really catch their attention - but still maintain a professional tone and show what benefits you can provide to the company.
In the job center, I have helped clients change their cover letter and the results have been amazing. Clients who have been looking for work for many months without being called in for a single interview suddenly start getting interviews! So, I advise you to listen to the conventional wisdom but at the same time make a real effort to make your cover letter really stand out.
Because it can be exceedingly difficult to write a really unique cover letter and still maintain a professional tone, I started looking around for some help.
I discovered a very effective tool for my clients that you can also use to easily write a unique cover letter. Best of all, it only takes a few minutes with this tool!
It is cover letter software that was creating by one of the most talented sales copy writers in the marketing industry. You answer some questions and it will produce you a cover letter that is sprinkled with marketing magic and tailored to your specific job industry. The resulting letter is one that really sets you apart from all the other applicants.
Article Source: http://EzineArticles.com/?expert=Cynthia_Baxter
8/30/11
What Makes a Cover Letter Persuasive?
What is it about a cover letter that makes it persuasive? What exactly is persuasive and who's it persuasive to? And by the way, the answer is not that the letter is well written. After all, you're not looking for an "A;" it's a job you want.
But first. which sentence would you find more compelling or more persuasive:
"I can truly make your lawn look green and terrific; just as beautifully as I've done with the houses at 216 Elm St. and 18 Main st."
Or...
"Your lawn will look beautifully green without you doing a thing, in fact, all you need do is just enjoy the elegance of a perfect lawn, just like the homeowners at 216 Elm St. and 18 Main st."
To my mind, there are only two elements that dictate whether a cover letter is compelling or not. First is the level of research one does prior to writing the vaunted cover letter. And that research has to center around 3 subjects:
The company you are applying toThe job you are applying forThe person you are applying toNail those 3 subjects and you begin to form the foundation for making that letter compelling and persuasive. As for where to start your research, you can certainly start with any of these:
Hoovers.com - They want you to pay for their services but you could start by using the free trial offerSEC - A good standby for company reports
Monster Company Profiles - Monster.com does have some great resources, as does CareerBuilder.com, just don't squander your time on their job boards
Manta.com - Some cost-free, some not; but a decent place to start collecting info
Also, don't forget about your nearby chamber of commerce, junior colleges, neighborhood schools, and most important - your library
And certainly, the company web site of where you want to apply.
As for the potential recruiter, HR Rep, or Hiring Manager - Use LinkedIn or Facebook to source some info out.
The second element is the letter itself. The letter must be devoid, or have only the bare minimum amount number, of I's, my's, and mine's. Not to put too fine a point on this, but not that many people truly - actually - care about you and how well you used to do things at the old jobs that you had. And certainly not the recruiter or the HR rep or the hiring manager or the owner reading your cover letter.
What matters is how they benefit by moving you to the next level, or picking you for that coveted slot. Every sentence should start with "you" or "your." You must center all your sentences around the reader and not what you have done, or even will do.
The objective is to paint a brief picture of you doing the job in the mind of the reader. You start that process by dropping the "I" and focusing on the "you."
As you write your letter, just keep these factors in mind and you'll do great:
It is addressed and written to a human being - by name!Clearly state why you are writing - job, job number, job reference number, referral, mutual friend, etc.Do not start a sentence with "I"Do not use jargon or slang, but do use industry specific languageThink of your letter as a movie trailer and your resume as the movieAnd keep it concise and brief - maybe 6 or 7 sentences total and 3 or 4 bullet pointsSpecific accomplishments relevant to the job - not something you're proud of, unless it fits the jobWritten by you or proofed by you or edited by youAnd proofreaded by someone else, or 2A clear call to actionSo, the key to making a cover letter persuasive is to center it completely on the reader's needs and to totally away from your needs. Simple, no...simple, yes...easy, no. Good Luck.
For advice and suggestions for writing a compelling cover letter, visit Landing On Your Feet and while you're at it; check out this straightforward review of the One Click Cover Letter Creator.
8/27/11
What Makes a Cover Letter Persuasive?
What is it about a cover letter that makes it persuasive? What exactly is persuasive and who's it persuasive to? And by the way, the answer is not that the letter is well written. After all, you're not looking for an "A;" it's a job you want.
But first. which sentence would you find more compelling or more persuasive:
"I can truly make your lawn look green and terrific; just as beautifully as I've done with the houses at 216 Elm St. and 18 Main st."
Or...
"Your lawn will look beautifully green without you doing a thing, in fact, all you need do is just enjoy the elegance of a perfect lawn, just like the homeowners at 216 Elm St. and 18 Main st."
To my mind, there are only two elements that dictate whether a cover letter is compelling or not. First is the level of research one does prior to writing the vaunted cover letter. And that research has to center around 3 subjects:
The company you are applying toThe job you are applying forThe person you are applying toNail those 3 subjects and you begin to form the foundation for making that letter compelling and persuasive. As for where to start your research, you can certainly start with any of these:
Hoovers.com - They want you to pay for their services but you could start by using the free trial offerSEC - A good standby for company reports
Monster Company Profiles - Monster.com does have some great resources, as does CareerBuilder.com, just don't squander your time on their job boards
Manta.com - Some cost-free, some not; but a decent place to start collecting info
Also, don't forget about your nearby chamber of commerce, junior colleges, neighborhood schools, and most important - your library
And certainly, the company web site of where you want to apply.
As for the potential recruiter, HR Rep, or Hiring Manager - Use LinkedIn or Facebook to source some info out.
The second element is the letter itself. The letter must be devoid, or have only the bare minimum amount number, of I's, my's, and mine's. Not to put too fine a point on this, but not that many people truly - actually - care about you and how well you used to do things at the old jobs that you had. And certainly not the recruiter or the HR rep or the hiring manager or the owner reading your cover letter.
What matters is how they benefit by moving you to the next level, or picking you for that coveted slot. Every sentence should start with "you" or "your." You must center all your sentences around the reader and not what you have done, or even will do.
The objective is to paint a brief picture of you doing the job in the mind of the reader. You start that process by dropping the "I" and focusing on the "you."
As you write your letter, just keep these factors in mind and you'll do great:
It is addressed and written to a human being - by name!Clearly state why you are writing - job, job number, job reference number, referral, mutual friend, etc.Do not start a sentence with "I"Do not use jargon or slang, but do use industry specific languageThink of your letter as a movie trailer and your resume as the movieAnd keep it concise and brief - maybe 6 or 7 sentences total and 3 or 4 bullet pointsSpecific accomplishments relevant to the job - not something you're proud of, unless it fits the jobWritten by you or proofed by you or edited by youAnd proofreaded by someone else, or 2A clear call to actionSo, the key to making a cover letter persuasive is to center it completely on the reader's needs and to totally away from your needs. Simple, no...simple, yes...easy, no. Good Luck.
For advice and suggestions for writing a compelling cover letter, visit Landing On Your Feet and while you're at it; check out this straightforward review of the One Click Cover Letter Creator.
2/9/11
One Resume Technique Makes You Stand Out
For many job seekers, writing a resume is the most challenging task of the whole job search process. Numerous of these job seekers are concerned as they have a difficult time in writing the resume which leads to results they are not expecting. It is important to remember that your resume, in today's' job market, is not only a piece of advertisement, but it is an important piece. For any job, it plays the most critical part of you getting the job position that you have always wanted.
According to various statistics, it has been observed that hiring managers give only about fifteen to twenty seconds to glance at each of the resume. It is important that your resume should be able to capture some attention and interest of the reader, within these fifteen to twenty seconds, to make them call you for an interview; otherwise they will just pass you by.
Still, there is an effective technique which you can use to improve your resume drastically. A survey which is done of hiring managers from all across the country, states that the SUMMARY OF QUALIFICATION section is the most important part of your resume. Employers reported that this section is one of the first areas that they read in a resume. If the summary is able to demonstrate solid ability to be efficient at the job position it catches their attention. They will then slow down to carefully consider the applicant and would like to call the candidate for an interview.
Also reported by hiring managers is that this key section is found in only about five percent of all resumes. You should remember that it is a powerful section which should not be left out of your resume at all. In this section, there will be about four to six sentences which states an overview of all your past experience, accomplishments, talents, work habits, and skills. It can also be thought of as an outline of you or a more highly influential summation of the specifics that you can bring to the particular job position.
The SUMMARY OF QUALIFICATIONS should be able to speak volumes by consolidating the best which you can bring to the particular job. This will make you stand out from your competition and makes the hiring manager to have a closer look at your resume. You should always make sure you have this important section in your resume. It is best when it is placed right after your name, address and career objective. A word of caution here that many hiring managers complain is that many people lie on their resumes. Hence, exaggeration, misrepresentation, and lying should be avoided at all costs; it is a deadly error in a resume. Nowadays, more and more employers are doing background checks than ever done before. So, when you get caught, which you will eventually, most likely your get fired. For this reason, use only solid facts and verifiable experience which should highlight your experience and accomplishments.
Bryan Goldberg is a professional writer who has helped numerous applicants with their resumes, CVs and cover letters.He is a regular contributor to online article directories for instructional articles about resume, CV and cover letter writing.
Article Source: http://EzineArticles.com/?expert=Bryan_W_Goldberg